Comps vs Market stats
Real Estate Market Stats vs. Comps: What’s the Difference? How using market research, and not just comps, can help Realtors understand trends and help clients make savvy decisions. Realtors know the ins and outs of comps — what they are, why they are important in every deal, and how they set the price and tone of the transaction overall. But how do comps compare to market statistics, and more importantly, when should you look to one over another? COMPS : This stat helps consumers who have already decided to buy something evaluate the different options on the market; helps a seller understand how their product stacks up compared to other products currently “on the shelf” MARKET STATS: These help professionals gauge the health of the marketplace overall and to set expectations throughout the transaction for both buyers and sellers. Helps them communicate how competitive the marketplace is, how pricing is trending, whether the marketplace favors buyers or sellers, ...